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About us

About us (it's more about you really)

When looking for workplace safety solutions, you’re always going to have two main priorities: safety and value for money. At SafetyBuyer, we understand that’s always going to be true, no matter the size of your business or organisation - and this is where we aim to help you.

Read on to find out a little bit more about who we are, what makes us tick, and what makes us that little bit different. Hopefully, this page might just be able to convey the warm smile and handshake you get from people who enjoy doing a good job, and regularly go the extra mile to build lasting relationships.

Our history

SafetyBuyer was founded in 2012 by brothers Ian and Kevin Rowe, a pair of safety supply industry veterans who have spent a combined 40 years of their professional lives in warehouses, sales and marketing, production and purchasing. Taking a cue from some of the inspirational pros they’d worked with in the past, they decided to set up a safety supplies company of their own.

After investing more than 3,000 hours into building the site over a painstaking 18-month period, safetybuyer.com launched in July 2013. Almost immediately, we received our first small order for a batch of safety signs, and we were up and running.

Flash forward to now, and we’ve now done business with more than 65,000 customers, from small businesses to nationwide conglomerates. Our growth has remained healthy and hard-earned since 2013, but we’ve never forgotten where we came from - we still receive monthly orders from our very first customer, and that’s something we really value.

Our principles 

We understand that we’re far from the only company supplying the workplace safety market, but what marks us out from the rest is our ongoing commitment to providing you with a flexible, reactive and personalised service - which means listening carefully to what our customers are telling us.

We simply call it “the TPR effect” - by treating people right, we provide all of our customers with the kind of confidence and trust in our brand that can’t be won with gimmicks and empty promises. There’s nothing too fancy about what we offer at SafetyBuyer - just an ever-growing lineup of safety products, backed up by a consistent, reliable and value-focused service.


"We work hard at being easy people to do business with, 
so please shop with us and shop with confidence." 

Kevin Rowe 
Managing Director

DDI 0161 669 7114


Our promises to you

So what does all of that mean to you, the customer? Here’s our brass tacks proposition:

  • We have decades of product knowledge and supply chain expertise, which means we can offer you thousands of competitive workplace safety solutions - but you get to be the judge of this

  • We take extra care to display and explain our products to help you make better-informed purchasing decisions - if you’re buying from us, we want to make sure it’s the right product for you

  • We’re serious about providing the best website for our customers, allowing us to securely manage their accounts online without intervention - but we still enjoy talking to people, so you can always call us for free on 0800 043 0161!

  • We focus on clear and competitive pricing. Free gifts, flash sales and marketing gimmicks get in the way of this and push costs up elsewhere, so we promise not to go down this route

  • Our clever technology and enthusiastic staff are dedicated to providing you with a hassle-free experience - and if things do need to be put right straight away, we’ll be on hand to do so as quickly as possible

If you’d like to find out more about SafetyBuyer, drop us an email at sales@safetybuyer.com, or give us a call on our freephone number at 0800 043 0161; you can even contact our managing director Kevin Rowe directly on 0161 669 7114 if you need him!

Safety Signs
Safety Signs
First Aid
First Aid
PPE & Workwear
PPE & Workwear
Fire Safety
Fire Safety
COSHH & Spill Control
COSHH & Spill Control
Floor Safety
Floor Safety
Pedestrian & Traffic
Pedestrian & Traffic
Custom Site Boards
Custom Site Boards